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Hard work pays
off
Between 1982 and 1989, Fraker sold his three
franchise operations in Illinois and Indiana.
In 1986, he bought Patriot Pest and Termite
Control in Phoenix, AZ. Over the next 10
years, Fraker expanded the business fivefold.
Once a business that primarily serviced
residential general pest control accounts,
Patriot expanded to include commercial general
pest and termite accounts. In fact, termite
treatments now account for 70 percent of the
total business. To maintain this business,
Fraker must meet the challenge of termite
pressure that is 13 percent above the national
average. We are dealing with a very
persistent species of termite, Fraker says.
The Heterotermes, or desert termite, of Arizona
feed on the wood of dead giant cacti and cholla
cacti and can cause serious damage to the sound,
dry wood used to build the majority of
Phoenix-area homes. Business at Patriot
has also benefited from sound ethics initiated by
Fraker. The philosophy we work from
is to provide quality work and good service for a
reasonable fee. We do not have an interest
in a sell, sell, sell mentality, he states.
Serving
the Industry
Involvement with local and national pest
control associations has been important to Fraker
throughout his career. The current
president of the Arizona Pest Control Association
(APCA), Fraker served as president of the Indiana
Pest Control Association (IPCA) in 1980, and is a
member of the National Pest Control Association
(NPCA) and the National Home Builders
Association. (NHBA). Since he first joined
the Indiana Pest Control Association in the
1960s, Fraker has seen many changes in the
industry. Being an association member
has helped me stay on top of the issues that
impact my business as they develop, he
says. Fraker sees the camaraderie he has
developed with other association members as an
important benefit of membership.
Sharing ideas and business tips with other pest
control operators has helped me improve my
business over the years, he says.
Along with information from fellow members comes
the resources of the association itself. A
membership to the NPCA can give small operators
the same access to information the large
companies have, Fraker says.
Fraker found joining an association in a related
industry can improve business relations. Belonging
to a group like the NHBA is mutually beneficial
members gain an understanding of how each
industry works, which ultimately helps get the
job done the right way. he says.
Membership may have its privileges, but Fraker
feels its also important to play an active
game role in the associations. By
serving in some capacity, you can do your part to
improve the industry, he says. Fraker
is doing his part. He is a registered
lobbyist for the APCA and his accomplishments as
president of the APCA include coordinating a
communications liaison committee to meet with the
executive director of the Arizona Structural Pest
Control Commission. The purpose of the
liaison committee is to discuss issues and
concerns raised by association members. These
informal meetings have proven very effective in
establishing an ongoing dialog between the
association and the commission, Fraker
says.
Fraker himself has proven very effective in
building a successful career through hard work
and industry participation. He has come a
long way from those Saturday mornings tagging
along with his father.
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